Social media can play a very good role in making sure your business starts on the right foot, umm, but where do you start? If you’re new to this, coming up with engaging posts may feel a little overwhelming.
That’s why I’ve pulled together eight social media post ideas to help you get the ball rolling, these ideas are designed to build anticipation, showcase your brand, and engage with potential customers right from the start.
Just keep in mind that short-form or long-form videos, both work better than images only, so try to post videos rather than images. Now, without any further ado let’s start.
Social Media Post Ideas for New Business Launches
1. Post Human-Generated Content
In this day of age when everyone is bulk posting AI generated reels and long-form videos, I highly motivate you to create authenrtic human generated content related to your business, which is especially effective if you’re offering a product.
You could also start a hashtag campaign asking followers to share photos of themselves using your product or tagging your brand in their posts.
Reposting this customer-generated content, with your human generated content on your business’s social media not only showcases real-life examples of your products in action but also helps build community. When people see others using your product, it strengthens your brand’s credibility, it’s like free advertising from your customers.
2. FAQ Post
Many of your potential customers will always have questions about your new business, your service or your products, so always create a post dedicated to answering the most frequently asked questions. This could be about your products, shipping policies, pricing, or even how to contact you.
An FAQ post helps clear any confusion and makes it easier for your audience to understand your offerings. You should format it in a simple Q&A style and make a short video answering these questions directly, this kind of post not only educates but also builds trust with your audience, as it shows you’re transparent and ready to address their concerns.
3. Share Some Storytelling Post
You can make a video, sharing the story behind your business, answer things like why you started it, what inspired you, and how you got to this point, because everyone loves a good origin story. You can share the challenges you faced, the lessons you’ve learned, and the passion that fuels your business.
People often connect with the ‘why’ behind a brand just as much as the ‘what’, telling your story makes your business feel authentic and relatable, helping potential customers to form an emotional connection. You could share this as a series of posts or a long-form caption with an accompanying photo or video.
4. Polls and Questions
Always engage your audience directly by asking for their opinions or preferences through polls and questions, social media platforms, like YouTube (favours polls or at least that’s what I have seen), have built-in features that make it easy to create quick polls. You could ask something simple like, “Which product color do you love more, red or blue?” or “What’s the one thing you wish more businesses offered?”
This creates two benefits, one that it engages your audience, and second it gives you insights into what they like or need. People love feeling like their opinion matters, and this interactive post type can boost engagement while making them feel part of your journey.
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5. Seasonal or Holiday-Themed Posts
You should try and take advantage of any upcoming holidays or seasonal trends to create relevant posts, it can be a national holiday, a major event, or even something fun like National Pizza Day, connecting your content to current events makes it more relatable.
Like, if you’re launching your business around the holiday season, you could post something like, “Our products make the perfect holiday gift! Order now to get yours in time for the holidays.”, you should try making a reel/short and keep it more entertaining and less salesy. Seasonal content can create a sense of urgency and help you tap into trending topics that are already on people’s minds.
6. Customer Success Stories
If you’ve already helped early customers, then now is the time to share their success stories, real-life stories about how your business solved a problem or provided value can inspire others to trust your brand.
Post frequently featuring short testimonials or case studies, you can even ask customers if they’d be willing to share a photo or a video explaining their experience. Posts like this act as powerful social proof, convincing others to give your business a try.
7. Launch Countdown
Once you’ve created some curiosity, try building on it with a countdown to your launch, in my opinion, these countdown posts are effective because they remind your audience that something big is about to happen. You can do a simple “5 days until launch” (white on a simple black background) post and follow it up with daily updates until the launch day arrives.
You could get creative and reveal something new each day as you count down, like for instance, you could introduce a product feature or a service benefit each day, leading up to the full reveal.
8. Behind-the-Scenes Sneak Peek
People love feeling like they’re getting an inside look, so sharing behind-the-scenes content gives your audience a sense of involvement in your journey. Show the process of setting up your workspace, packaging your first products, or prepping for launch day, as this kind of content makes your brand more relatable.
A simple video showing how you’re getting ready for the big day can go a long way, and it also humanizes your business, which is important for new brands trying to establish trust and build a relationship with their audience, because people connect with people and not logos.
9. Teaser Campaign
Before you officially, and fully launch, build excitement by running a teaser campaign, by dropping subtle hints about what’s coming, as this can create curiosity. Post images or short clips that give a sneak peek without revealing too much, you could also start with abstract photos or a behind-the-scenes shot that shows your team working. The goal here is to get people wondering, “What’s this all about?”
You might post an attention grabbing short/reel on something like, “Something exciting is coming soon… Any guesses?” Teasers work best when they spark curiosity but don’t give it all away.
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Conclusion
In my opinion, the key is to create engaging, relevant, and useful content that speaks directly to your audience, so by using teaser campaigns, behind-the-scenes content, countdowns, and customer testimonials, you can create a buzz that always draws people in.
Introducing your team and offering exclusive discounts will help build a connection and drive your first sales, and now with these eight post ideas, you’ll have a solid plan to kick off your business or product launch with confidence and creativity.
Social media is a powerful tool, so make sure to use it wisely, and your launch will be off to a great start.
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