Master These 10 Sales Techniques to Close More Deals!

Making a sale and closing a deal is not about just taking to people, you have to win their trust to make them give their hard earned cash to you for your product or service. Closing a deal can be the toughest part of the sales process, where everything you’ve worked for can either solidify into success or totally slip away.

But before we get into the juicy stuff, I want to clear one thing that, a sale cannot be done (in most cases) in a single interaction like after seeing an ad or in a cold call, you have to funnel them down slowly (If you’ve never heard about this before make sure to research a bit about sales funnel and buyer’s journey).

So, now let’s check out these 10 sales techniques that can help you close more deals and win your client’s money and trust.

Sales Techniques for Closing More Deals

1. Build Rapport First

Rapport building is too important in establishing trust in any relationship, Henrik Fexeus in his book The Art Of Reading Minds (by the way it’s not a sales technique’s book) emphasizes on building rapport first to make a friendship/relationship deeper.

So, before you even think about pitching, take the time to build trust with your prospect, and it’s not just about knowing their name or their job title, it’s about understanding their needs, challenges, and goals.

And by genuinely connecting with them, you’ll lay a foundation of trust, which will make the closing process feel more like a natural progression rather than a hard sell.

2. Use the “Assumptive Close”

This is a classic but somewhat effective sales technique where you act as though the deal is already done, and instead of asking, “Are you ready to buy?” you’d say something like, “Great, let’s get the paperwork started.” This subtle shift can work wonders because it assumes the prospect is ready to move forward.

But keep one thing in mind that of course, you’ll want to gauge their interest beforehand to make sure this doesn’t come off as too aggressive and you lose the sale.

3. The “Takeaway” Close

People naturally want what they can’t have after a certain amount of time, it’s called FOMO(fear of missing out), so if you sense hesitation, you can use the “takeaway” close.

Mention that the offer won’t not be available later, this reverse psychology can make the prospect rethink and feel more compelled to commit. However, be careful not to overdo it, as this technique requires a delicate touch to avoid sounding manipulative.

4. Follow Up, but Don’t Overdo It

I heard in a podcast that, in cold emailing you don’t get a reply before the fifth or sixth email (I don’t remember the exact number but it was close to five or six).

So, follow up matters, especially after your initial pitch. If the prospect doesn’t commit immediately, follow up, but make sure not to bombard them.

A well-timed follow-up email or call can remind them of your offer and keep you top of mind. Offer additional information or a new perspective to keep the conversation alive.

5. Provide a Clear Call to Action

You should always provide a strong CTA, because a strong close needs a clear call to action (CTA), so make sure your prospect knows exactly what to do next.

This CTA can be signing up a lead magnet, making a purchase, or scheduling a follow-up call, be direct, and never assume they’ll figure it out on their own, a CTA helps avoid ambiguity and gives the prospect a clear path forward.

Related: 5 Must-Read Books for Business Owners to Boost Your Success!

6. Ask for a Small Commitment First

So, before jumping straight to the final sale, try closing a small trial period for a smaller commitment, this could be something as simple as scheduling a follow-up meeting or agreeing to a demo.

By securing a that minor “yes” first, you build momentum toward the bigger close. Small wins can gradually guide your prospect to the larger decision without overwhelming them.

7. Mirror the Prospect’s Language

Mirroring your prospect’s communication style is a small trick which can create a sense of familiarity and trust, like if they’re formal, stay formalm and if they’re more casual, match that tone.

You can also use key phrases or words they’ve mentioned to demonstrate that you’ve been listening, this subtle psychological technique helps build rapport and makes the prospect feel understood.

8. Offer Multiple Options

Rather than presenting, and forcing just one option, give your prospect two or three choices, it can also be an option to make the core offer more appealing, for example, you could offer a basic, premium, and deluxe package, where basic only exists to make premium look more reasonable.

This gives them a sense of control and makes the decision feel less binary (yes or no), and people are more likely to make a choice when they can compare options and pick the one that suits them best.

9. Use the “Yes Ladder”

Try to get your lead into the habit of saying “yes” by asking a series of easy, affirmative questions, questions like, “Would you like to save time with this solution?” or “Would a more streamlined process help you?”

Once they’re consistently agreeing with you, the final close should feel like a natural extension of the conversation.

10. Express Confidence in Their Decision

When it comes time to close, reinforce your prospect’s confidence in their decision, by saying something like, “I know this is going to be a great fit for you” or “You’ve made a smart choice.”

This validation helps ease any lingering doubts and reinforces the positive feelings they have about moving forward with the deal.

Related: 10 Storytelling Tips For Your Business’s Social Media Growth!

Conclusion

Mastering these sales techniques requires can’t be done in one day, it will need a lot of practice, patience, and a genuine desire to help your leads.

The goal isn’t just to close more deals, but to close better deals, the long-term ones in which you will build relationships and happy clients.

Sales is about more than just making a pitch, it’s about solving problems, building trust, and creating value. When you focus on these things, closing becomes the natural conclusion.