10 Simple Lead Generation Strategies For Small Businesses

Generating leads is the lifeblood of any type of business, duh. Without a steady flow of potential customers, even the best products or services can fall flat, but lead generation doesn’t have to be that expensive.

With the right strategies, you can attract high-quality prospects and turn them into loyal customers, so here are ten simple lead generation strategies for small businesses.

Lead Generation Strategies

1. Create Targeted Content for Specific Audiences

Generic content doesn’t always resonate, so tailoring content to specific segments of your audience increases its effectiveness.

For example, a marketing agency could create separate guides for startups, e-commerce stores, and non-profits, and offer these resources through targeted ads, emails, or blog posts with lead capture forms.

2. Use Exit-Intent Popups

Not every visitor will stay on the page to take action. Exit-intent popups appear when a user is about to leave your site, offering one last chance to capture their attention.

Offer a discount, free guide, or exclusive deal in exchange for their contact details, and ensure the popup is visually appealing and easy to interact with.

3. Develop an Affiliate Program

Affiliates can be a cost-effective way to generate leads while rewarding others for promoting your business, so set up a program where affiliates earn a commission for every lead they bring in.

Make sure to provide them with marketing materials, like banners, social posts, and email templates, to make promoting your business easy.

4. Run Time-Sensitive Promotions

Urgency drives action (learned this from Alex Hormozi’s $100M Leads). A limited-time offer can motivate potential leads to act quickly. Advertise deals like “Sign Up in the Next 48 Hours for 20% Off” on your website, emails, and social media.

Include countdown timers on your landing pages to make the offer even more compelling.

5. Use Influencer Marketing

This one is so underrated, but try partnering with influencers in your industry can help you reach their followers and gain trust faster, and choose influencers whose audience aligns with your target market.

Collaborate on campaigns, such as product reviews, giveaways, or sponsored posts, their endorsement can significantly boost your lead generation efforts.

6. Build Strategic Landing Pages

A landing page should focus on only one goal, converting visitors into leads. Unlike regular website pages, they remove distractions and guide users to take specific actions (your website homepage should also be a landing page).

Design your landing pages with clear, concise copy and a strong call to action. Offer something valuable, like a free resource or a special discount, in exchange for contact details. Use visuals sparingly but effectively to highlight the key message.

Related: 10 Ways to Improve Your Business Website Performance!

7. Build an Engaging LinkedIn Presence

LinkedIn is a hub for professionals and businesses, so I always use it to connect with my target audience and showcase my expertise.

I share valuable content, join industry groups, and participate in discussions. You can also try using LinkedIn’s lead generation ads or put out organic content with a helpful note to build relationships.

8. Engage in Cold Outreach

Cold emails and direct messages do still work if done right, your cold emails don’t get answers just because they’re not personalized.

Make sure to research your prospects thoroughly before reaching out, and tailor your message to address their specific needs or challenges. Keep it short and include a clear call to action, like scheduling a call or downloading a resource.

9. Create High-Quality Blog Content

Blogging is what I also do for lead generation, and keep in mind that it isn’t just for sharing ideas. Provide valuable content, and you should be able to attract visitors who are genuinely interested in your expertise.

Write articles that answer common questions in your industry, and always include actionable tips, how-to guides, or case studies. Add lead magnets, like downloadable resources, within the blog to capture reader information.

10. Invest in Video Marketing

Video content is always more engaging (and highly shareable) than static images, especially in the paid advertising space. It’s also one of the fastest-growing content formats for lead generation.

Create videos that address your audience’s pain points or demonstrate how your product solves their problems. Use platforms like YouTube, Facebook or Instagram, and don’t forget to include links to landing pages, or contact forms.

Conclusion

Lead generation doesn’t have to feel like a constant battle againt gravity. Now, try using these ten strategies, you’ll create multiple touchpoints to attract and engage potential customers.

Start with one or two methods, always measure your results, and tweak your approach as needed. Make a mindset that leads are out there waiting for you!